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Joel has been training since 2008. Since then, he has designed and delivered tailor-made courses for professional people from all over the world. He initially specialised in helping people to achieve their academic goals, but over the last few years, has used his skills to help professional people to work more confidently and more successfully.

More recently, Joel has embraced the move towards digital delivery by producing a range of multimedia courses and course materials including training videos, podcasts, webinars and online presentations.